June 6, 2023


Automotive and technology

Wonderland Distilling Co. releases new whiskey to coincide with Muskegon motorcycle rally


MUSKEGON, MI — Muskegon’s Wonderland Distilling Co. is teaming up with Rebel Road, Michigan’s greatest motorcycle rally, to reward the Child Abuse Council of Muskegon County.

The craft distillery’s Rebel Road Reserve, a restricted-version packaging of its Blend of Straight Whiskeys, is the “official whiskey” of Rebel Road this yr.

The blend will be readily available in West Michigan retail stores and places to eat this week in honor of the Rebel Road bike rally, which usually takes location July 13-17.

“Rebel Highway is a single of our favored weeks of the 12 months, and to have our whiskey picked as the official whiskey of the celebration this yr is a huge honor that provides us a significantly even larger role in the festivities than at any time before,” reported Allen Serrio, chief advertising officer and co-founder of Wonderland Distilling.

The new spirit from Wonderland is a blend of straight whiskeys crafted from neighborhood rye, wheat and corn whiskeys from partnering distilleries, according to the press launch. The mix starts with sweet dim caramel and brown sugar flavorings and finishes with a caramel complete, with a hint of contemporary mint.

Muskegon’s Rebel Highway was founded five yrs ago to rejoice Muskegon’s wealthy bike record community and aid downtown Muskegon and the Child Abuse Council of Muskegon County, according to a July 7 push launch. Consisting of breweries, places to eat, bars, a overall performance arts heart and a lot more, all proceeds from the five-working day celebration will go toward the Child Abuse Council of Muskegon County.

Wonderland’s cocktail bar, positioned at 1989 Lakeshore Generate in Muskegon’s Lakeside neighborhood, serves handcrafted cocktails and domestically-sourced foods to the Muskegon group.

For a lot more information, head to Wonderland’s website.

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