Peter Vardy to represent GWM Ora in Scotland

GWM Ora UK has appointed Peter Vardy to represent the brand in Scotland. From November, customers will be able to visit the showroom, located in Glasgow, to see and test-drive the ORA Funky Cat First Edition.

Peter Vardy will be opening additional Scottish GWM Ora retail and aftersales outlets during 2023, including one in Edinburgh.

Toby Marshall, sales and marketing director, GWM Ora UK, said: “The appointment of our first official retailer is a huge milestone for the GWM ORA brand.

“I look forward to working closely with the team at Peter Vardy as we navigate our launch phase and continue to develop our retailer network across the country.”

Peter Vardy, Chief Executive Officer, Peter Vardy, said: “As a business we always look to work with exciting, unique and sustainable brands; GWM ORA ticks all these boxes.

“As the first official retailer for the brand, we can’t wait to introduce the product to Scotland and get customers into vehicles.

Peter Vardy said that there will be a big focus on physical retailers, ORA products will also be available to purchase through an online sales platform which allows vehicles to be delivered to a customer’s home or work address.

ORA Online will be launched prior to UK order books opening, which is planned to take place in November this year.

GWM ORA is said to have attracted 8,000 registrations of interest on its UK website so far. The brand is being distributed in the UK by International Motors.