June 1, 2023


Automotive and technology

Mercedes and Will.I.Am Present The Flip Concept


Mercedes and Will.I.Am present The Flip Concept. The product will present up in Miami, Florida, appropriate prior to the Formula 1 Grand Prix in the corporation of the 7-time winner Lewis Hamilton.

Mercedes and Will.I.Am, by his genuine identify Williams Adams, started off in the slide of very last year. And it has now attained a complete new level with The Flop. The premium carmaker describes it as an “automotive masterpiece.” It is a a single-off idea that previews upcoming technologies.

Will.I.Am acquired the West Coastline Customs included in the venture. The goal was to give more learners from disadvantaged communities accessibility to STEAM. That is limited for “science, technological know-how, engineering, arts and math.

You in all probability cannot inform by the style and design, but the car is based mostly on the Mercedes-AMG GT 4-Doorway Coupe. But the front conclusion has by natural means found inspiration in the legendary G-Class. The 300 SLS Gullwing has also been a muse for The Flip.

“I grew up in a ghetto,” 47-yr previous Will.I.Am tells. “I watched legendary hip hop artist rap about Mercedes. So it was my desire to individual a Mercedes. For a whole lot of interior-town young children, owning a Mercedes is a symbol of development and advancing out of struggle,” he describes.

Will.I.Am has reached his goal and went over and above that. Not only does he have a Mercedes-AMG, but he is also in his sixth job with the manufacturer of his goals.

The notion athletics the bear-like confront icon, “Bear Witness.” It is, as Mercedes promises, the focal place of the Bear Witness selection, featuring constrained-edition clothing and components. They are all readily available at the Mercedes-AMG Practical experience Middle in Miami, but also on-line, starting up nowadays.

Extra on the principle and on the new collaboration will be revealed in the “Drive” documentary that will premiere in Cannes, all through the 2022 movie pageant.

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