May 28, 2023


Automotive and technology

Lookers launches first “major multi-channel” brand marketing campaign in five years


Lookers has today launched its to start with big multi-channel brand name marketing and advertising campaign in much more than five a long time.

Launching the campaign, Duncan McPhee, Lookers’ Chief Functioning Officer, claimed: “Fresh, assured and impactful, our reliable new brand campaign reflects our priority determination to all our clients across the Uk and Eire. It also aids to cement our pledge to deliver unrivalled choice and the best worth, provider and supply options that complements a new, contemporary and sustainable way of residing.”

Rolling out throughout the United kingdom and Ireland from Could 16 across Tv, radio, online, social media and outdoor – and like new signage at a number of dealerships nationwide – the integrated campaign reflects Lookers’ determination to its staff, progress, innovation and assurance in the upcoming.

Driving new, sustainable progress is a important priority for Lookers, it claimed, and is component of a system to improve its nationwide footprint, commit in its employees, nurture and increase its partnerships with vehicle manufacturers and to extend the provision and array of electrical vehicles, servicing and charging amenities in all places.

Lookers reported it is dedicated to growing its expertise pool to confidently meet up with modifying purchaser need specifications. The group not long ago launched ‘Jump Start’, a programme built for folks keen to carve out a vocation in product sales inside of the British isles motor market, and it is currently instruction 200 new apprentice specialists nationwide, a programme that Lookers has been lively in throughout the pandemic.


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