June 6, 2023


Automotive and technology

Honda Targets Used Car Shoppers with Certified Pre-Owned Program


  • In a contentious, dear made use of-automobile industry, Honda is hunting to earn new purchasers by increasing its individual Qualified Pre-Owned (CPO) offerings.
  • The new HondaTrue Utilized and Acura Precision Employed programs will include vehicles up to 10 design yrs aged (as properly as newer ones, like the 2018 Civic Si coupe proven earlier mentioned).
  • The objective is to get initially-time prospective buyers and other utilized-vehicle shoppers into Honda dealerships exactly where they can get a Honda restricted guarantee, fairly than get from one particular of the on-line sellers that are out there now.

    Honda is placing its track record for reliability on the line though simultaneously wanting to money in on the presently pink-scorching used-vehicle sector. The Japanese automaker just launched HondaTrue Used, a nationwide Qualified Pre-Owned (CPO) method accessible on Honda motor vehicles that are up to 10 design many years previous and with no restrict as to the number of miles they’ve included.

    A approximately equivalent CPO supply is currently being available by Honda’s luxury division, Acura, less than the title Acura Precision Made use of.

    Each systems are aimed at automobile buyers stymied by the soaring value of late-design utilized autos in this publish-pandemic period. The businesses hope to capture a customer team that has been pressured into older models but would continue to fairly have the added peace of intellect that makes CPO motor vehicles eye-catching, if somewhat pricier than usual more mature utilised automobiles and trucks.

    honda cpo


    In the scenario of HondaTrue Utilized, the plan includes a 112-point inspection by a accredited Honda technician, along with perks like 100 times/5,000 miles of warranty coverage, a year’s worthy of of roadside help, 3 months of SiriusXM satellite radio (if relevant), and a three-day auto trade plan. Acura Precision Employed has similar added benefits, although with a a bit lengthier guarantee of 6 months/7500 miles, whichever will come to start with.

    Dan Rodriguez, American Honda’s Head of Made use of Car or truck and CPO, explained to Automobile and Driver that the intention of HondaTrue Applied is about extra than shifting a lot more automobiles off dealership tons. “We assume the finest place for a consumer to expertise our brand name is at 1 of our dealerships. In a fantastic globe, we see this as leading a shopper on a journey as a result of our manufacturer.”

    From Honda’s standpoint, this implies present day utilised-vehicle shopper could sooner or later migrate to one particular of the automaker’s two bigger tiers of CPO automobiles, or a manufacturer-new vehicle at some place down the road. “Pretty actually, we think the timing [of HondaTrue Used] is incredible,” Rodriguez added, in regard to the recent tumultuous condition of the new and used car or truck current market.

    Automotive income have been appreciably impacted by pandemic shutdowns, microchip shortages, and, just recently, even areas provide difficulties because of to the ongoing crisis in Ukraine. To compensate, numerous carmakers trimmed production and refocused on building their most valuable versions. The scarcity of new cars has brought on demand from customers to increase for employed autos and vehicles. As a consequence, price ranges have skyrocketed above the previous 12 months. As we beforehand claimed, transaction rates for utilized cars and trucks have been 40.5 % better in January 2022 than in 2020, in accordance to the U.S. Bureau of Labor Statistics’ Customer Rate Index Summary.

    Dan Rodriguez mentioned a HondaTrue Employed shopper will be significantly less unique about perfection, that practically-new stage of good quality normal of several CPO offerings, such as Hondas. Honda Real Qualified, Honda’s regular CPO software, presently handles cars from the 2017 to 2022 model a long time and carries a restrict of 80,000 miles. “With [HondaTrue Used], we’re expecting beauty troubles are not as a great deal a section of the automobile buying course of action,” Rodriguez described.

    By this he usually means tiny door dings, paint scratches, or inside don normal to a decade-previous automobile will not be the offer breakers they could possibly if not be on a vehicle only a handful of model yrs outdated.

    A HondaTrue Made use of vehicle’s multi-point checklist focuses extra on mechanical and protection concerns, these as brake pads or suspension components, for case in point. The vehicle’s completed inspection is digitized and can be considered by a prospective Honda shopper, so they know specifically which parts essential focus.

    Honda is just not alone in zeroing in on the rewarding utilized-auto industry. Previous year, Ford launched its Ford Blue Advantage CPO application on motor vehicles up to 10 several years outdated, and with a optimum of 120,000 miles exhibiting on the odometer. Then there are massive-scale utilized vehicle potential buyers and resellers, these as Carfax and Carvana. Every single is even a lot more open ended in terms of the age and mileage of their utilised-automobile stock and, of training course, their offerings run the entire gamut of all will make and designs.

    With this in mind, Rodriguez had a single caveat to insert for everyone thinking about HondaTrue Utilized, or Acura Precision Used. When questioned if the applications coated every Honda auto, Rodriguez’s prompt reaction was, “Not the NSX.” To all all those deal-searching hybrid supercar buyers out there, you are going to have to dig for a deal elsewhere.

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