June 7, 2023


Automotive and technology

Dacia CEO: Why we are much more than just a ‘low-cost’ manufacturer

Dacia, Renault Group’s Romania-based mostly finances-priced brand, has revamped its lineup significantly in the past 12 months. Slower-marketing products dependent on previous platforms like the Logan MCV station wagon and Lodgy minivan have been changed by a tightly focused range: The Spring EV minicar, the new Sandero/Logan little cars and trucks on the fashionable CMF-B system, an extensively refreshed Duster SUV for 2021, and the coming Jogger 7-seat household vehicle, also on CMF-B and with the brand’s 1st hybrid alternative. 

Denis Le Vot, a veteran Renault-Nissan Alliance executive who sales opportunities the new Dacia/Lada business unit, talked about how Dacia is building the changeover to electrification and why it truly is much more than just a “low cost” model with Automotive Information Europe Information Editor Peter Sigal at the Munich vehicle clearly show.

Dacia’s lineup is virtually all-new this yr, with the Spring EV and new Sandero introduced in 2020, a facelifted Duster, and now the new Jogger. Are you hoping to outperform the sector and achieve volume?

We have completed a good career in the very first half of the calendar year Sandero is the very best-marketing vehicle on the retail industry (in Europe) and the Duster is the finest-marketing retail SUV. So we are doing nicely for what we are, which is a retail brand.

Our industrial ability is previously very very well utilized. We are a lot more or less at total capability at our Romanian plant with Duster and the new Jogger, but considerably much less Sanderos, because they are produced on a significant scale in Tanger, Morocco, for the European marketplace. We have even began Sanderos for non-European marketplaces at our 2nd Morocco plant in Casablanca. So we do not have a target for current market share, but what is crucial is that we keep on being in a superior situation in the retail current market.

Even nevertheless the base price tag of the Duster is 11,990 euros, for example, Dacia sells several motor vehicles in greater trim concentrations. Is that a little something you are on the lookout to establish on?

This is the reality, but not the notion. You read that Dacia is a “low cost” brand, but I do not take into consideration it that way, in the feeling that we offer only to people who will spend minimal quantities of revenue on a vehicle. For example, sure, the Sandero starts off at a rate of 9,000 euros, but then we have the crossover-ish Stepway edition with much more attributes, and it starts off at 12,000 euros. Seventy-5 % of Sandero profits are the Stepway version. So it is not that we promote the most economical automobiles in our vary it’s that what ever Dacia you decide on it’s a wonderful cut price compared to the opposition. 

The Jogger is not really a station wagon it is really not actually a folks-mover. Who are your buyers?

I like the simple fact that it’s not seriously distinct from the styling. But our proposal is apparent: This is a family auto. It starts off with the five-seater edition, which has 700 liters of cargo capability, which is massive. You can conveniently in shape two bicycles inside of plus luggage. So if you journey with 4 or five persons it solutions most of what we had with the Lodgy and the Logan MPV. At the similar time, it is a actual 7-seater. The third row seats weigh only 10 kg, so you can choose them out or go them just like a pack of mineral h2o. You can use it to go on getaway with a family members of 7. Of class the trunk is far more limited but you can use the roof bars, which fold inward to make a rack, to carry your baggage on top rated.

So the Jogger delivers everything that is typically Dacia, but it really is on the [Renault-Nissan] CMF-B system [designed for small cars], which usually means that it weighs only 1.2 tons. The 7-seat level of competition will be derived from a cargo van or be a entire crossover, so they will be significantly heavier, 350 or 400 kg a lot more. That helps make a variance mainly because we can transfer the automobile with a 1.-liter engine. Our dual gasoline LPG offering has a 1,100 km variety with 121 grams for each km of CO2. The pounds of the car permits a compact engine, and we can offer this at significantly less than 15,000 euros.