January 31, 2023


Automotive and technology

A the latest trademark filing hints that Typical Motors will continue to keep the sporty Buick GS badge for foreseeable future electric powered cars.

GM on Oct. 4 submitted a trademark application for the Electra GS title, combining the GS badge with the Electra nameplate the automaker formerly explained would be employed for impending Buick EVs.

Small for Gran Activity, the GS badge dates again to 1965. It was employed on numerous Buick muscle cars, but outlasted the muscle-auto period and was used periodically in the pursuing decades, which include an early 2000s Regal GS with a manual transmission. The past generation design to get the GS badge was a model of the Buick Regal Sportback that debuted for the 2018 design yr.

2018 Buick Regal GS

2018 Buick Regal GS

GM in June verified that long run Buick EVs will get Electra badging, which, along with a new emblem, is portion of an endeavor to remake the model for the EV era. The automaker explained these EVs will also use an alphanumeric suffix to denote dimension and body model, leaving home for the GS badge to be tacked on to denote sportier variants.

GM has also indicated that it truly is inclined to get out Buick dealers that never want to make the EV transition, which will involve important investments for charging components. The automaker has also offered buyouts to Cadillac sellers, but not Chevrolet and GMC sellers.

When GM is laying the groundwork for Buick’s EV change now, the 1st output Buick EV for the U.S. is not scheduled to go on sale until eventually 2024, with an unveiling later on this year. Most probably to be EV crossovers, the prepared lineup of Buick EVs will use the exact same Ultium battery and motor architecture as other forthcoming GM electric powered versions.